Adding value to every relationship
Our FMCG division is focused on value added services such as product range, product development, effective and efficient logistics and risk minimisation. Our secret is our productive and collaborational relationships with FMCG brands and products.
We also use OEM models for its FMCG products, in line with the needs of local partners across specific distribution channels. Our brand management skills launch products that become high profile in the market. The aim of our OEM model is brand growth and innovative market penetration.
We’re especially interested in Africa as it continues to improve communications and transport infrastructure. Its growing middle class is demanding more and more quality FMCG products and we’re working with our established distribution partners in Africa and the Middle East to serve these growing needs, forging new markets and gaining greater share of existing ones.