Kayel expanded its global sourcing coverage to include the United Kingdom, Ireland, Germany, South Africa, India, USA, United Arab Emirates, Indonesia, China and Hong Kong. International business culture was an early and integral part of Kayel's approach to innovation and development.
Distribution and sourcing growth mutually reinforced Kayel's international expansion. PT Kay-El Indonesia Limited was set up in Jakarta to become its sourcing and quality control headquarter in Indonesia. By year 2000, Kayel had extended its sourcing and quality control offices to Guangzhou and Dongguan, China.
By 2005 growing demand for housing driven by an emerging middle class resulted in expansion plans into India and UAE with the addition of two real estate brokerage companies: Platinum Real Estate in Delhi and Fortune Commercial Brokers in Dubai. Additional demand for housing in Dubai prompted Kayel to invest in the trade and distribution of furniture in the Middle East. Thus, the retail divisions of Casa | Nova and House of the World were formed to provide local clients with boutique luxury branded furniture and interior décor and design consultations.
